The second largest publisher of business case studies (after Harvard Business School) operating in an academic environment at the Richard Ivey School of Business, University of Western Ontario, Canada's leading business school

• Managed a 12 person, for profit, business unit within a not for profit university environment
• Marketed business case studies from Ivey and Harvard business schools to North American and European markets through visits to potential customers and various marketing tools
• Managed marketing of Ivey business case studies to a data base of 85,000 potential customers, largely in North America
• Managed printed and electronic distribution of business case studies globally

• Custom designed web site with on line ordering and downloadable sample business case studies
• Custom designed order entry and billing software utilizing dBase data bases
• Microsoft Office software

• Increased business case study sales to the United States market by 500 percent, largely at the expense of Harvard Business School
• Developed strategies to meet the changing needs of the marketplace for electronically distributed materials.
• Oversaw the development of a user friendly, searchable web site, with downloadable samples of most cases and a quarterly targeted mailing to 85,000 academics
• Enhanced the awareness of the Richard Ivey School of Business within the United States

• Richard Ivey School of Business academics and staff
• Harvard Business School Publishing and business case study distributors
• Business school academics in North America and Europe

Visit the Richard Ivey School of Business website