The fourth largest wholesale grower of woody ornamental plants in Canada, with 700 acres of production, a market covering Eastern Canada and the United States and employing upwards of 150 employees

• Directed a management team of six covering production, finance, sales and marketing
• Acted as the spokesman for the company within the industry to heighten the company's profile
• Managed the company's product line, which took an average of 5 years to grow to saleable size
• Managed the financial arrangements with the company's bankers

• Custom designed, integrated inventory management, order entry and shipping programs
• Custom designed financial accounting systems
• Lotus, WordPerfect and Microsoft Office software

• Re-organized the company, taking it out of Receivership and discharged all debts in full
• Upgraded the product line so as to enter new markets, including the United States market
• Introduced a number of marketing innovations to re-enforce the new product lines
• Was the first wholesaler to consistently use bilingual tagging and labelling

• Major chain store buyers
• Garden centre operators in Eastern Canada and the United States
• Bankers and other financial institutions